Concepedia

Loyalty Program Satisfaction

Loyalty Program Satisfaction is a psychological construct representing the extent to which consumers experience fulfillment and contentment derived from their participation in a loyalty program, distinguished from related satisfaction concepts by its specific focus on rewards, benefits, and interactions within structured customer loyalty initiatives.

43

Publications

3.5K

Citations

96

Authors

66

Institutions

Publications per year

2017–2026

16

Parents

Publications

43

Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty

Youjae Yi, Hoseong Jeon · Journal of the Academy of Marketing Science · 2003 · 720 citations

, , +17

Perceived benefits of loyalty programs: Scale development and implications for relational strategies

Aîda Mimouni-Chaabane, Pierre Volle · Journal of Business Research · 2009 · 331 citations

, , +17

Do reward programs build loyalty for services?The moderating effect of satisfaction on type and timing of rewards

Hean Tat Keh, Yih Hwai Lee · Journal of Retailing · 2006 · 255 citations

, , +11

Understanding loyalty program effectiveness: managing target and bystander effects

Lena Steinhoff, Robert W. Palmatier · Journal of the Academy of Marketing Science · 2014 · 232 citations

, , +15

Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program

Patrick Vesel, Vesna Žabkar · Journal of Retailing and Consumer Services · 2009 · 213 citations

, , +16

1–5 of 43

Authors

96

  1. NA
    Nor Asiah Omar

    National University of Malaysia, Malaysia

    5 publications · 155 citations

    5

    h-index

  2. MA
    Muhamad Azrin Nazri

    National University of Malaysia, Malaysia

    4 publications · 114 citations

    4

    h-index

  3. NB
    Nedra Bahri-Ammari

    University of Carthage, Tunisia

    2 publications · 40 citations

    2

    h-index

  4. SS
    Syed Shah Alam

    National University of Malaysia, Malaysia

    2 publications · 78 citations

    2

    h-index

  5. SH
    Sejin Ha

    University of Tennessee at Knoxville, United States

    2 publications · 49 citations

    2

    h-index

1–5 of 96

Institutions

66

  1. National University of Malaysia

    Bangi, Malaysia

    3 h-index

    8 publications

    303 citations

  2. Asia Pacific University of Technology & Innovation

    Kuala Lumpur, Malaysia

    3 h-index

    3 publications

    89 citations

  3. Jaipuria Institute of Management

    Noida, India

    2 h-index

    5 publications

    213 citations

  4. Florida Atlantic University

    Boca Raton, United States

    2 h-index

    2 publications

    40 citations

  5. University of Tennessee at Knoxville

    Knoxville, United States

    2 h-index

    2 publications

    65 citations

  6. University of Nevada, Las Vegas

    Las Vegas, United States

    2 h-index

    4 publications

    106 citations

  7. California State University, Dominguez Hills

    Carson, United States

    2 h-index

    2 publications

    44 citations

  8. The Ohio State University

    Columbus, United States

    2 h-index

    2 publications

    71 citations

1–8 of 66

Venues

  1. Journal of Retailing and Consumer Services

    5 publications · 612 citations

    5

    h-index

  2. Journal of Business Research

    JBR · 4 publications · 634 citations

    4

    h-index

  3. Journal of Travel & Tourism Marketing

    JTTM · 2 publications · 32 citations

    2

    h-index

  4. Journal of Services Marketing

    2 publications · 120 citations

    2

    h-index

  5. International Journal of Mobile Communications

    IJMC · 2 publications · 40 citations

    2

    h-index

1–5