Concepedia

Lena Steinhoff

LS

Statistics

Publications

17

Citations

1.3K

H-Index

15

Active since

2007

Affiliations

University of Rostock(Current)

Paderborn University

University of Washington

Paccar (United States)

The University of Sydney

Lena Steinhoff is an author at University of Rostock specializing in business, marketing, and marketing management.

Publications per year

2007–2024

17

Publications

17

Online relationship marketing

Lena Steinhoff, Denni Arli, Scott Weaven et al. · Journal of the Academy of Marketing Science · 2018 · 382 citations · Full text

Understanding loyalty program effectiveness: managing target and bystander effects

Lena Steinhoff, Robert W. Palmatier · Journal of the Academy of Marketing Science · 2014 · 232 citations

Business, Marketing, Marketing Management +15

An emerging theory of loyalty program dynamics

Jisu J. Kim, Lena Steinhoff, Robert W. Palmatier · Journal of the Academy of Marketing Science · 2020 · 123 citations

Business, Marketing, Marketing Management +12

Toward a comprehensive framework of value proposition development: From strategy to implementation

Adrian Payne, Pennie Frow, Lena Steinhoff et al. · Industrial Marketing Management · 2020 · 84 citations

Business, Strategic Management, Strategy +16

Data Privacy in Retail

Kelly D. Martin, Jisu J. Kim, Robert W. Palmatier et al. · Journal of Retailing · 2020 · 84 citations · Full text

Business, Information Technology, Retail Management +12

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