Concepedia

Lena Steinhoff

LS

Statistics

Publications

16

Citations

1.2K

H-Index

13

Active since

2013

Affiliations

University of Rostock(Current)

Paderborn University

University of Washington

Paccar (United States)

The University of Sydney

Lena Steinhoff is an author at University of Rostock specializing in marketing, management, and customer satisfaction.

Top concepts

MarketingManagementBusinessCustomer SatisfactionConsumer ResearchConsumer BehaviorHospitality MarketingRelationship MarketingValue TheoryDigital Marketing

Publications per year

2013–2024

16

Publications

16

Online relationship marketing

Lena Steinhoff, Denni Arli, Scott Weaven et al. · Journal of the Academy of Marketing Science · 2018 · 366 citations

Relationship Marketing, Digital Marketing, Online Relationship Marketing +6

Understanding loyalty program effectiveness: managing target and bystander effects

Lena Steinhoff, Robert W. Palmatier · Journal of the Academy of Marketing Science · 2014 · 227 citations

Customer Satisfaction, Behavioral Decision Making, Management +5

An emerging theory of loyalty program dynamics

Jisu J. Kim, Lena Steinhoff, Robert W. Palmatier · Journal of the Academy of Marketing Science · 2020 · 117 citations

Customer Satisfaction, Service Research, Business +6

Toward a comprehensive framework of value proposition development: From strategy to implementation

Adrian Payne, Pennie Frow, Lena Steinhoff et al. · Industrial Marketing Management · 2020 · 80 citations

Business Intelligence, Project Management, Design +12

Data Privacy in Retail

Kelly D. Martin, Jisu J. Kim, Robert W. Palmatier et al. · Journal of Retailing · 2020 · 78 citations · Full text

Marketing, Engineering, Data Science +8

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