Kelly D. Martin

The role of data privacy in marketing

Kelly D. Martin, Patrick E. Murphy · Journal of the Academy of Marketing Science · 2016 · 769 citations

Computing, Marketing, Marketing Management +12

Data Privacy: Effects on Customer and Firm Performance

Kelly D. Martin, Abhishek Borah, Robert W. Palmatier · Journal of Marketing · 2016 · 718 citations

Computing, Information Systems, Management Information Systems +17

Digital technologies: tensions in privacy and data

Sara Quach, Park Thaichon, Kelly D. Martin et al. · Journal of the Academy of Marketing Science · 2022 · 487 citations · Full text

Business, Management Information Systems, Marketing +16

Deciding to Bribe: a Cross-Level Analysis of Firm and Home Country Influences on Bribery Activity

Kelly D. Martin, John B. Cullen, Jean L. Johnson et al. · Academy of Management Journal · 2007 · 450 citations

Social Sciences, International Business, International Management +14

Life Satisfaction, Self-Determination, and Consumption Adequacy at the Bottom of the Pyramid

Kelly D. Martin, Ronald Paul Hill · Journal of Consumer Research · 2011 · 251 citations

Social Sciences, Social Psychology, Behavioral Economics +16