Kelly D. Martin - Concepedia

Author

Kelly D. Martin

Colorado State University ORCID

Also Known As

KELLY D. MARTIN, Kelly D Martin, Kelly D. Martin, Kelly Martin, Kelly. D. Martin., Martin, Kelly Duggan

Publications

5.2K

Citations

H-Index

150

Concepts

All Affiliations

Colorado State University Washington State University Villanova University University of Washington Griffith University

About

Kelly D. Martin is an author at Colorado State University specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	19	20	2.4K
2	Education	4	4	318
3	Engineering	4	4	834
4	Arts	2	2	155
5	Health Sciences	1	1	69

Kelly D. Martin

Publications

Citations

H-Index

Page 1

	Year	Citations
The role of data privacy in marketing Kelly D. Martin, Patrick E. Murphy Journal of the Academy of Marketing Science Privacy ManagementDigital MarketingManagementData PrivacyInformation Privacy	2016	693
Data Privacy: Effects on Customer and Firm Performance Kelly D. Martin, Abhishek Borah, Robert W. Palmatier Journal of Marketing Data TrustEngineeringFirm PerformanceInformation SecurityInformation Leakage	2016	670
Deciding to Bribe: a Cross-Level Analysis of Firm and Home Country Influences on Bribery Activity Kelly D. Martin, John B. Cullen, Jean L. Johnson, Academy of Management Journal Home CountryCorporate Political ActivityForeign Corrupt PracticesIndustrial OrganizationBureaucracy	2007	447
Digital technologies: tensions in privacy and data Sara Quach, Park Thaichon, Kelly D. Martin, Journal of the Academy of Marketing Science	2022	442
Life Satisfaction, Self-Determination, and Consumption Adequacy at the Bottom of the Pyramid Kelly D. Martin, Ronald Paul Hill Journal of Consumer Research Quality Of LifePopulation PovertyConsumer ResearchEducationHappiness	2011	244
National culture and firm-level tax evasion Charles W. Bame-Aldred, John B. Cullen, Kelly D. Martin, Journal of Business Research Tax IncentivePublic FinanceFederal TaxCorporate TaxationCorporate Tax	2011	151
Commercializing Social Interaction: The Ethics of Stealth Marketing Kelly D. Martin, N. Craig Smith Journal of Public Policy & Marketing Digital MarketingMarketing ClutterConsumer ResearchSocial MarketingEthical Marketing	2008	133
Saving and Well-Being at the Base of the Pyramid Kelly D. Martin, Ronald Paul Hill Journal of Service Research Quality Of LifePopulation PovertyCultural HeritageHuman ConditionPoverty Reduction	2015	105
Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective Ronald Paul Hill, Kelly D. Martin Journal of Public Policy & Marketing Public PolicyAdvertisingMarketing PerspectiveTheoretical DisregardInteractive Marketing	2013	95
Consumer Privacy During (and After) the COVID-19 Pandemic Aaron R. Brough, Kelly D. Martin Journal of Public Policy & Marketing	2020	83

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