Journal of the Academy of Marketing Science · 2020 · 123 citations · 86 references
BusinessMarketingMarketing ManagementCustomer Relationship ManagementRelationship MarketingStrategic MarketingConsumer LoyaltyCustomer EngagementCustomer LoyaltyCustomer RetentionCustomer SatisfactionLoyalty Program ManagementLoyalty DynamicsLoyalty Program EffectivenessLoyalty Program Model
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A Theory of Social Comparison Processes
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