Loyalty Dynamics is a theoretical framework that models the temporal and relational mechanisms through which audiences develop, maintain, or diminish allegiance to media entities, distinguished from other audience behavior constructs by its focus on the interplay of emotional attachment, behavioral repetition, and contextual influences over time.
135
Publications
12.1K
Citations
323
Authors
209
Institutions
Publications per year
2017–2026
41
Parents
Publications
135
The Evolution of Loyalty Intentions
Michael D. Johnson, Andreas Herrmann, Frank Hüber · Journal of Marketing · 2006 · 779 citations
1–5 of 135
Authors
323
- CT
6
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- GL
4
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- TC
4
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- RO
2
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- BW
2
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1–5 of 323
Institutions
209
Hong Kong Polytechnic University
Hong Kong, Hong Kong
6 h-index
8 publications
255 citations
Chang Gung University
Taoyuan City, Taiwan
6 h-index
14 publications
488 citations
Ghent University
Ghent, Belgium
3 h-index
4 publications
141 citations
University of Central Florida
Orlando, United States
3 h-index
4 publications
198 citations
Ming Chi University of Technology
Taipei, Taiwan
3 h-index
3 publications
103 citations
Cornell University
Ithaca, United States
3 h-index
6 publications
274 citations
Ming Chuan University
Taoyuan District, Taiwan
3 h-index
5 publications
529 citations
Chang Gung Memorial Hospital
Taipei, Taiwan
3 h-index
5 publications
141 citations
1–8 of 209
Venues
- Journal of Business Research
JBR · 6 publications · 288 citations
6
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- Journal of Retailing and Consumer Services
5 publications · 521 citations
5
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- PubMed
Repository · 3 publications · 88 citations
3
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- Journal of Retailing
3 publications · 1.5K citations
3
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- Internet Research
3 publications · 150 citations
3
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1–5