Concepedia

Mark M.H. Goode

MM

28

Publications

3.7K

Citations

24

H-Index

1990

Active since

Affiliations

Cardiff University(Current)

Swansea University

University of Wales

University of Glasgow

Cardiff Metropolitan University

Mark M.H. Goode is an author at Cardiff University specializing in business, marketing, and management.

Top concepts

MarketingBusinessManagementConsumer ResearchConsumer BehaviorCustomer SatisfactionConsumer Decision MakingService QualityHospitality MarketingDigital Marketing

Publications per year

1990–2017

28

Publications

28

The four levels of loyalty and the pivotal role of trust: a study of online service dynamics

Lloyd C. Harris, Mark M.H. Goode · Journal of Retailing · 2004 · 1.4K citations

Trust Metric, Customer Satisfaction, Online Service Dynamics +13

Online servicescapes, trust, and purchase intentions

Lloyd C. Harris, Mark M.H. Goode · Journal of Services Marketing · 2010 · 507 citations

Service Provider, Customer Satisfaction, Online Environments +24

Consumers and brands: a study of the impact of self‐image congruence on brand preference and satisfaction

Ahmad Jamal, Mark M.H. Goode · Marketing Intelligence & Planning · 2001 · 404 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Research +19

Measuring customer satisfaction in the fast food industry: a cross‐national approach

G. Ronald Gilbert, Cleopatra Veloutsou, Mark M.H. Goode et al. · Journal of Services Marketing · 2004 · 235 citations

Customer Satisfaction, Cross-cultural Marketing, Business Culture +22

Online behavioural intentions: an empirical investigation of antecedents and moderators

Mark M.H. Goode, Lloyd C. Harris · European Journal of Marketing · 2007 · 139 citations

Rows per page

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