Concepedia
Statistics
Publications
65
Citations
8.7K
H-Index
42
Active since
1998
Affiliations
University of Glasgow(Current)
Adam Smith Institute
University of North Texas
Cardiff University
University of Liège
Cleopatra Veloutsou is an author at University of Glasgow specializing in business, marketing, and marketing management.
Publications per year
1998–2024
Consumer engagement in online brand communities: a social media perspective
Laurence Dessart, Cleopatra Veloutsou, Anna Morgan‐Thomas · Journal of Product & Brand Management · 2015 · 1.2K citations
Business, Marketing, Marketing Management +17
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang et al. · Psychology and Marketing · 2022 · 829 citations · Full text
Business, Marketing, Marketing Management +15
Capturing consumer engagement: duality, dimensionality and measurement
Laurence Dessart, Cleopatra Veloutsou, Anna Morgan‐Thomas · Journal of Marketing Management · 2016 · 564 citations · Full text
Business, Marketing, Marketing Management +11
Beyond technology acceptance: Brand relationships and online brand experience
Anna Morgan‐Thomas, Cleopatra Veloutsou · Journal of Business Research · 2011 · 527 citations
Business, Marketing, Marketing Management +16
Brand relationships through brand reputation and brand tribalism
Cleopatra Veloutsou, Luiz Moutinho · Journal of Business Research · 2008 · 505 citations
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