Concepedia
Statistics
Publications
17
Citations
3.4K
H-Index
15
Active since
2004
Affiliations
University of Glasgow(Current)
Adam Smith Institute
University of Liège
EIA University
Anna Morgan‐Thomas is an author at University of Glasgow specializing in business, marketing, and brand management.
Publications per year
2004–2024
Consumer engagement in online brand communities: a social media perspective
Laurence Dessart, Cleopatra Veloutsou, Anna Morgan‐Thomas · Journal of Product & Brand Management · 2015 · 1.2K citations
Business, Marketing, Marketing Management +17
Capturing consumer engagement: duality, dimensionality and measurement
Laurence Dessart, Cleopatra Veloutsou, Anna Morgan‐Thomas · Journal of Marketing Management · 2016 · 564 citations · Full text
Business, Marketing, Marketing Management +11
Beyond technology acceptance: Brand relationships and online brand experience
Anna Morgan‐Thomas, Cleopatra Veloutsou · Journal of Business Research · 2011 · 527 citations
Business, Marketing, Marketing Management +16
The evolution of platform business models: Exploring competitive battles in the world of platforms
Yang Zhao, Stephan von Delft, Anna Morgan‐Thomas et al. · Long Range Planning · 2019 · 228 citations · Full text
Business, Strategic Management, Strategy +17
Digital ecosystem and consumer engagement: A socio-technical perspective
Anna Morgan‐Thomas, Laurence Dessart, Cleopatra Veloutsou · Journal of Business Research · 2020 · 193 citations
Business, Information Systems, Marketing +15
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