Concepedia
Statistics
Publications
16
Citations
3.1K
H-Index
14
Active since
2015
Affiliations
University of Liège(Current)
University of Glasgow
Kedge Business School
Adam Smith Institute
Laurence Dessart is an author at University of Liège specializing in marketing, business, and marketing management.
Publications per year
2015–2024
Consumer engagement in online brand communities: a social media perspective
Laurence Dessart, Cleopatra Veloutsou, Anna Morgan‐Thomas · Journal of Product & Brand Management · 2015 · 1.2K citations
Business, Marketing, Marketing Management +17
Capturing consumer engagement: duality, dimensionality and measurement
Laurence Dessart, Cleopatra Veloutsou, Anna Morgan‐Thomas · Journal of Marketing Management · 2016 · 564 citations · Full text
Business, Marketing, Marketing Management +11
Social media engagement: a model of antecedents and relational outcomes
Laurence Dessart · Journal of Marketing Management · 2017 · 349 citations · Full text
Digital ecosystem and consumer engagement: A socio-technical perspective
Anna Morgan‐Thomas, Laurence Dessart, Cleopatra Veloutsou · Journal of Business Research · 2020 · 193 citations
Business, Information Systems, Marketing +15
How stories generate consumer engagement: An exploratory study
Laurence Dessart, Valentina Pitardi · Journal of Business Research · 2019 · 175 citations · Full text
Business, Marketing, Marketing Management +12
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