Concepedia
Statistics
Publications
40
Citations
4.6K
H-Index
29
Active since
1976
Affiliations
University of Oregon(Current)
The Ohio State University
University of Waterloo
Texas A&M University
Central Washington University
Dennis R. Howard is an author at University of Oregon specializing in business, marketing, and management.
Top concepts
BusinessMarketingManagementTourismRecreationHealthBehavioral SciencePerformance StudiesCommunity EngagementCustomer Satisfaction
Publications per year
1976–2013
Analyzing the Commitment-Loyalty Link in Service Contexts
M. P. Pritchard, Mark E. Havitz, Dennis R. Howard · Journal of the Academy of Marketing Science · 1999 · 985 citations
Customer Satisfaction, Service Research, Interactive Marketing +7
Developing a tourism impact attitude scale
Samuel V. Lankford, Dennis R. Howard · Annals of Tourism Research · 1994 · 832 citations
Customer Satisfaction, Tourism Performance, Destination Marketing +6
The Loyal Traveler: Examining a Typology of Service Patronage
Mark P. Pritchard, Dennis R. Howard · Journal of Travel Research · 1997 · 312 citations
Customer Experience, Customer Satisfaction, Service Patronage +21
Testing an international tourist role typology
Chul-Min Mo, Dennis R. Howard, Mark E. Havitz · Annals of Tourism Research · 1993 · 188 citations
Tourism Management, Culture, Social Impact +2
The Complex and Dynamic Nature of Leisure Experience
Youngkhill Lee, John Dattilo, Dennis R. Howard · Journal of Leisure Research · 1994 · 182 citations
Quality Of Life, Tourism Management, Physical Activity +18
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