Concepedia

Dennis R. Howard

DR

Statistics

Publications

40

Citations

4.6K

H-Index

29

Active since

1976

Affiliations

University of Oregon(Current)

The Ohio State University

University of Waterloo

Texas A&M University

Central Washington University

Dennis R. Howard is an author at University of Oregon specializing in marketing, leisure participation, and business.

Publications per year

1976–2013

40

Publications

40

Analyzing the Commitment-Loyalty Link in Service Contexts

M. P. Pritchard, Mark E. Havitz, Dennis R. Howard · Journal of the Academy of Marketing Science · 1999 · 989 citations

Business, Marketing, Marketing Management +14

Developing a tourism impact attitude scale

Samuel V. Lankford, Dennis R. Howard · Annals of Tourism Research · 1994 · 835 citations

Management, Tourism Management, Impact Measurement +10

The Loyal Traveler: Examining a Typology of Service Patronage

Mark P. Pritchard, Dennis R. Howard · Journal of Travel Research · 1997 · 312 citations

Business, Marketing, Marketing Management +17

Testing an international tourist role typology

Chul-Min Mo, Dennis R. Howard, Mark E. Havitz · Annals of Tourism Research · 1993 · 189 citations

Management, Tourism Management, Tourism +8

The Complex and Dynamic Nature of Leisure Experience

Youngkhill Lee, John Dattilo, Dennis R. Howard · Journal of Leisure Research · 1994 · 182 citations

Social Sciences, Human Geography, Everyday Life Studies +8

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