Audience Loyalty

Audience Loyalty is a mediated relationship dynamic characterized by an audience’s sustained and preferential engagement with a specific media source, platform, or content genre over time, distinguished from mere viewership or consumption by its affective, behavioral, and cognitive commitments.

134

Publications

8.8K

Citations

296

Authors

176

Institutions

Publications per year

2017–2026

Parents

Audience Studies

Children

Audience AttachmentAudience ChurnAudience CommitmentAudience Continuance IntentionAudience DefectionComposite LoyaltyFan LoyaltyLoyalty DriversLoyalty DynamicsLoyalty Over Time

Publications

134

Factors influencing popularity of branded content in Facebook fan pages

Ferrán Sabaté, Jasmina Berbegal‐Mirabent, Antonio Cañabate et al. · European Management Journal · 2014 · 543 citations

Business, Marketing, Marketing Management +14

How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective

Mingli Zhang, Yafei Liu, Yu Wang et al. · Computers in Human Behavior · 2021 · 442 citations

Business, Information Systems, Marketing +14

Are loyal visitors desired visitors?

James F. Petrick · Tourism Management · 2003 · 363 citations

Management, Marketing, Tourism Management +12

Watching Television Without Pity

Mark Andrejevic · Television & New Media · 2007 · 313 citations

Social Sciences, Communication, Marketing +17

Customization, immersion satisfaction, and online gamer loyalty

Ching‐I Teng · Computers in Human Behavior · 2010 · 250 citations

Business, Marketing, Marketing Management +14

1–5 of 134

Authors

296

CT
Ching‐I Teng
Chang Gung University, Taiwan
4 publications · 381 citations
4
h-index
TC
T.C.E. Cheng
Hong Kong Polytechnic University, Hong Kong SAR China
3 publications · 131 citations
3
h-index
SJ
Steven J. Dick
United States Naval Observatory, United States
3 publications · 59 citations
3
h-index
WM
Walter McDowell
University of Miami, United States
3 publications · 59 citations
3
h-index
CA
Craig A. Depken
University of North Carolina at Charlotte, United States
2 publications · 116 citations
2
h-index

1–5 of 296

Institutions

176

1–8 of 176

Venues

Journal of Advertising Research
JAR · 5 publications · 166 citations
5
h-index
Computers in Human Behavior
4 publications · 898 citations
4
h-index
Telematics and Informatics
4 publications · 111 citations
4
h-index
Journal of Sport Management
JSM · 4 publications · 429 citations
4
h-index
Journal of Retailing and Consumer Services
4 publications · 322 citations
4
h-index

1–5