Concepedia

Audience Attachment

Audience Attachment is a psychological construct that denotes the emotional and cognitive bond individuals form toward a media entity, distinguishing it from mere exposure or consumption by emphasizing affective investment and identification.

12

Publications

1.5K

Citations

31

Authors

25

Institutions

Publications per year

2017–2026

6

Parents

Publications

12

How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective

You Li, Xiaolin Li, Jiali Cai · Journal of Retailing and Consumer Services · 2021 · 384 citations

, , +15

Motives and Points of Attachment: Fans versus Spectators in Intercollegiate Athletics

Galen T. Trail, Matthew J. Robinson, Andrew J. Gillentine · Sport Marketing Quarterly · 2003 · 306 citations

, , +9

How attachment influences users’ willingness to donate to content creators in social media: A socio-technical systems perspective

Jinlin Wan, Yaobin Lu, Bin Wang et al. · Information & Management · 2016 · 210 citations

, , +15

Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention

Jasmina Ilicic, Cynthia Webster · Australasian Marketing Journal (AMJ) · 2011 · 157 citations

, , +12

Of “Likes” and “Pins”: The Effects of Consumers’ Attachment to Social Media

Rebecca A. VanMeter, Douglas B. Grisaffe, Lawrence B. Chonko · Journal of Interactive Marketing · 2015 · 150 citations

, , +13

1–5 of 12

Authors

31

  1. JS
    John S.W. Spinda

    Clemson University, United States

    2 publications · 45 citations

    2

    h-index

  2. YL
    You Li

    University of Chinese Academy of Sciences, China

    1 publications · 384 citations

    1

    h-index

  3. JC
    Jiali Cai

    Sichuan Agricultural University, China

    1 publications · 384 citations

    1

    h-index

  4. XL
    Xiaolin Li

    East China Normal University, China

    1 publications · 384 citations

    1

    h-index

  5. GT
    Galen T. Trail

    Seattle University, United States

    1 publications · 306 citations

    1

    h-index

1–5 of 31

Institutions

25

  1. Sichuan Agricultural University

    Ya'an, China

    1 h-index

    3 publications

    1.2K citations

  2. Huazhong University of Science and Technology

    Wuhan, China

    1 h-index

    2 publications

    420 citations

  3. Macquarie University

    Sydney, Australia

    1 h-index

    2 publications

    314 citations

  4. California State University System

    Long Beach, United States

    1 h-index

    1 publications

    306 citations

  5. Intercollege

    Nicosia, Cyprus

    1 h-index

    1 publications

    306 citations

  6. Center for Health, Exercise and Sport Sciences

    Belgrade, Serbia

    1 h-index

    1 publications

    306 citations

  7. The University of Texas at Arlington

    Arlington, United States

    1 h-index

    2 publications

    300 citations

  8. The University of Texas Rio Grande Valley

    Edinburg, United States

    1 h-index

    1 publications

    210 citations

1–8 of 25

Venues

  1. Journal of Retailing and Consumer Services

    1 publications · 384 citations

    1

    h-index

  2. Sport Marketing Quarterly

    SMQ · 1 publications · 306 citations

    1

    h-index

  3. Information & Management

    1 publications · 210 citations

    1

    h-index

  4. Australasian Marketing Journal (AMJ)

    1 publications · 157 citations

    1

    h-index

  5. Journal of Interactive Marketing

    JIM · 1 publications · 150 citations

    1

    h-index

1–5