106
Publications
15.1K
Citations
51
H-Index
2002
Active since
Yaobin Lu is an author at Huazhong University of Science and Technology specializing in marketing, management, and communication.
Top concepts
MarketingManagementConsumer ResearchCommunicationBusinessCustomer SatisfactionInteractive MarketingUser ExperienceConsumer BehaviorDigital Marketing
Publications per year
2002–2024
106
106
Shuiqing Yang, Yaobin Lu, Sumeet Gupta et al. · Computers in Human Behavior · 2011 · 668 citations
Customer Satisfaction, Behavioral Sciences, Mobile Commerce +14
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