Rebecca A. VanMeter

Of “Likes” and “Pins”: The Effects of Consumers’ Attachment to Social Media

Rebecca A. VanMeter, Douglas B. Grisaffe, Lawrence B. Chonko · Journal of Interactive Marketing · 2015 · 147 citations

Don't Just “Like” Me, Promote Me: How Attachment and Attitude Influence Brand Related Behaviors on Social Media

Rebecca A. VanMeter, Holly A. Syrdal, Susan Powell Mantel et al. · Journal of Interactive Marketing · 2018 · 119 citations

Generation Y’s Ethical Ideology and Its Potential Workplace Implications

Rebecca A. VanMeter, Douglas B. Grisaffe, Lawrence B. Chonko et al. · Journal of Business Ethics · 2012 · 113 citations

Workplace Study, Culture, Organizational Behavior +1

What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions

Parker J. Woodroof, Katharine Howie, Holly A. Syrdal et al. · Journal of Product & Brand Management · 2020 · 106 citations

Behavioral Decision Making, Product Efficacy, Consumer Study +23

Serving first for the benefit of others: preliminary evidence for a hierarchical conceptualization of servant leadership

Douglas B. Grisaffe, Rebecca A. VanMeter, Lawrence B. Chonko · Journal of Personal Selling and Sales Management · 2016 · 77 citations

Customer Satisfaction, Transformational Leadership, Administrative Leadership +20