Concepedia
Statistics
Publications
5
Citations
354
H-Index
Active since
2019
Affiliations
University of Central Arkansas(Current)
Conway School of Landscape Design
Texas State University
Southeast Missouri State University
University of Lethbridge
Parker J. Woodroof is an author at University of Central Arkansas specializing in marketing, marketing management, and business.
Publications per year
2019–2023
What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions
Parker J. Woodroof, Katharine Howie, Holly A. Syrdal et al. · Journal of Product & Brand Management · 2020 · 110 citations
Business, Marketing, Marketing Management +17
The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars
Parker J. Woodroof, George D. Deitz, Katharine Howie et al. · Journal of the Academy of Marketing Science · 2019 · 75 citations
Management, Marketing, Marketing Management +14
The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing
Susan Myers, Sandipan Sen, Holly A. Syrdal et al. · The Journal of Marketing Theory and Practice · 2022 · 68 citations
Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior
Holly A. Syrdal, Susan Myers, Sandipan Sen et al. · Journal of Business Research · 2023 · 62 citations
Business, Marketing, Marketing Management +16
Processing Contradictory CSR Information: The Influence of Primacy and Recency Effects on the Consumer-Firm Relationship
Michael C. Peasley, Parker J. Woodroof, Joshua T. Coleman · Journal of Business Ethics · 2020 · 39 citations
Management, Marketing, Marketing Management +8
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