Parker J. Woodroof

What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions

Parker J. Woodroof, Katharine Howie, Holly A. Syrdal et al. · Journal of Product & Brand Management · 2020 · 106 citations

Behavioral Decision Making, Product Efficacy, Consumer Study +23

The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars

Parker J. Woodroof, George D. Deitz, Katharine Howie et al. · Journal of the Academy of Marketing Science · 2019 · 70 citations

Most Admired All-stars, Firm Value, Management +8

The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing

Susan Myers, Sandipan Sen, Holly A. Syrdal et al. · The Journal of Marketing Theory and Practice · 2022 · 64 citations

Creative Communications, Entertainment Marketing, Influencer Marketing Expenditures +31

Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior

Holly A. Syrdal, Susan Myers, Sandipan Sen et al. · Journal of Business Research · 2023 · 57 citations

Influencer Studies, Consumer Engagement, Management +10

Processing Contradictory CSR Information: The Influence of Primacy and Recency Effects on the Consumer-Firm Relationship

Michael C. Peasley, Parker J. Woodroof, Joshua T. Coleman · Journal of Business Ethics · 2020 · 38 citations

Consumer Study, Management, Consumer Research +10