Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior - Concepedia

Concepedia

Publication | Closed Access

Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior

57

Citations

101

References

2023

Year

Holly A. Syrdal, Susan Myers, Sandipan Sen, Parker J. Woodroof, William C. McDowell

Journal of Business Research

Influencer StudiesConsumer EngagementManagementConsumer ResearchMarketing CommunicationInfluencer MarketingSocial InfluenceCommunicationLanguage FeaturesArtsMarketingPersuasionEngagement Behavior

References

	Year	Citations

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