Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior

Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.

Richard M. Ryan, Edward L. Deci · American Psychologist · 2000 · 34.5K citations

Social Sciences, Psychology, Social Psychology +16

The Psychological Meaning of Words: LIWC and Computerized Text Analysis Methods

Yla Tausczik, James W. Pennebaker · Journal of Language and Social Psychology · 2009 · 5.8K citations

Language Studies, Linguistics, Psychology +7

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

Richard E. Petty, John T. Cacioppo, David W. Schumann · Journal of Consumer Research · 1983 · 4.6K citations

Business, Marketing, Marketing Management +14

Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness

Roobina Ohanian · Journal of Advertising · 1990 · 3.8K citations

Social Sciences, Marketing, Social Psychology +12

What Makes Online Content Viral?

Jonah Berger, Katherine L. Milkman · Journal of Marketing Research · 2011 · 3.1K citations

Social Sciences, Marketing, Psychology +14