Concepedia

Customer Engagement Behavior

Customer Engagement Behavior is a construct in marketing theory that denotes the individual-level, multidimensional actions—cognitive, emotional, and behavioral—that customers exhibit in interaction with a brand or firm, distinguished by their voluntary, non-transactional, and value-creating nature in fostering mutually beneficial relationships.

424

Publications

45.7K

Citations

1K

Authors

597

Institutions

Publications per year

2017–2026

341

Variants

Customer Engagement Behaviours

Parents

Publications

424

Customer Engagement: Exploring Customer Relationships Beyond Purchase

Shiri D. Vivek, Sharon E. Beatty, Robert M. Morgan · The Journal of Marketing Theory and Practice · 2012 · 2K citations

, , +17

Customer engagement: the construct, antecedents, and consequences

Anita Pansari, Vikas Kumar · Journal of the Academy of Marketing Science · 2016 · 1.7K citations

, , +12

Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value

V. Kumar, Lerzan Aksoy, Bas Donkers et al. · Journal of Service Research · 2010 · 1.4K citations · Full text

, , +15

The Role of Customer Engagement Behavior in Value Co-Creation

Elina Jaakkola, Matthew Alexander · Journal of Service Research · 2014 · 1.1K citations · Full text

, , +10

Customer Engagement as a New Perspective in Customer Management

Peter C. Verhoef, Werner Reinartz, Manfred Krafft · Journal of Service Research · 2010 · 1K citations · Full text

, , +14

1–5 of 424

Authors

1K

  1. LD
    Linda D. Hollebeek

    Tallinn University of Technology, Estonia

    13 publications · 1.7K citations

    13

    h-index

  2. SK
    Sanjit Kumar Roy

    The University of Western Australia, Australia

    7 publications · 867 citations

    7

    h-index

  3. RA
    Raouf Ahmad Rather

    University of Jammu, India

    7 publications · 1.3K citations

    7

    h-index

  4. JC
    Jodie Conduit

    The University of Adelaide, Australia

    6 publications · 1.7K citations

    6

    h-index

  5. MA
    Matthew Alexander

    University of Strathclyde, United Kingdom

    6 publications · 1.4K citations

    6

    h-index

1–5 of 1K

Institutions

597

  1. Griffith University

    Brisbane, Australia

    13 h-index

    25 publications

    5.3K citations

  2. The University of Western Australia

    Perth, Australia

    13 h-index

    22 publications

    3K citations

  3. Macquarie University

    Sydney, Australia

    11 h-index

    16 publications

    1.4K citations

  4. University of Newcastle Australia

    Newcastle, Australia

    9 h-index

    13 publications

    2.3K citations

  5. Tallinn University of Technology

    Tallinn, Estonia

    7 h-index

    7 publications

    1.1K citations

  6. Georgia State University

    Atlanta, United States

    7 h-index

    9 publications

    5.2K citations

  7. The University of Adelaide

    Adelaide, Australia

    7 h-index

    16 publications

    4.3K citations

  8. University of Central Florida

    Orlando, United States

    7 h-index

    14 publications

    1.7K citations

1–8 of 597

Venues

  1. Journal of Retailing and Consumer Services

    24 publications · 3.8K citations

    23

    h-index

  2. Journal of Business Research

    JBR · 22 publications · 2.8K citations

    21

    h-index

  3. European Journal of Marketing

    EJM · 13 publications · 1.7K citations

    13

    h-index

  4. Journal of Service Research

    JSR · 12 publications · 4.7K citations

    12

    h-index

  5. Journal of Services Marketing

    12 publications · 1.4K citations

    12

    h-index

1–5