Lerzan Aksoy

Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value

V. Kumar, Lerzan Aksoy, Bas Donkers et al. · Journal of Service Research · 2010 · 1.3K citations · Full text

Marketing Analytics, Customer Satisfaction, Customer Experience +17

A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics

Bruce Cooil, Timothy L. Keiningham, Lerzan Aksoy et al. · Journal of Marketing · 2006 · 533 citations

The value of different customer satisfaction and loyalty metrics in predicting customer retention, recommendation, and share‐of‐wallet

Timothy L. Keiningham, Bruce Cooil, Lerzan Aksoy et al. · Managing Service Quality · 2007 · 402 citations

Customer Experience, Customer Satisfaction, Digital Marketing +19

Customer experience driven business model innovation

Timothy L. Keiningham, Lerzan Aksoy, Helen Bruce et al. · Journal of Business Research · 2019 · 288 citations · Full text

Customer Satisfaction, Business Intelligence, E-business Model +6

A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics

Bruce Cooil, Timothy L. Keiningham, Lerzan Aksoy et al. · Journal of Marketing · 2007 · 270 citations

Customer Satisfaction, Relationship Marketing, Service Quality +10