Concepedia
Statistics
Publications
43
Citations
6.9K
H-Index
29
Active since
1980
Affiliations
Vanderbilt University(Current)
Koç University
Fordham University
Tulane University
Ipsos (United States)
Bruce Cooil is an author at Vanderbilt University specializing in business, marketing, and customer satisfaction.
Publications per year
1980–2020
Reliability Measures for Qualitative Data: Theory and Implications
Roland T. Rust, Bruce Cooil · Journal of Marketing Research · 1994 · 888 citations
Business, Decision Sciences, Marketing +8
Identification of Patients at Increased Risk of First Unheralded Acute Myocardial Infarction by Electron-Beam Computed Tomography
Paolo Raggi, Tracy Q. Callister, Bruce Cooil et al. · Circulation · 2000 · 839 citations
Medicine, Cardiology, Radiology +15
Coronary artery disease: improved reproducibility of calcium scoring with an electron-beam CT volumetric method.
Tracy Q. Callister, Bruce Cooil, S.P. Raya et al. · Radiology · 1998 · 749 citations
Medicine, Cardiology, Radiology +16
Effect of HMG-CoA Reductase Inhibitors on Coronary Artery Disease as Assessed by Electron-Beam Computed Tomography
Tracy Q. Callister, Paolo Raggi, Bruce Cooil et al. · New England Journal of Medicine · 1998 · 684 citations · Full text
A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics
Bruce Cooil, Timothy L. Keiningham, Michael Hsu · Journal of Marketing · 2006 · 533 citations
Business, Marketing, Marketing Management +16
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