Concepedia

Michael Hsu

MH

Statistics

Publications

2

Citations

808

H-Index

2

Active since

2006

Affiliations

Ipsos (United States)(Current)

Koç University

Ipsos (Brazil)

Vanderbilt University

Michael Hsu is an author at Ipsos (United States) specializing in retention analysis, loyalty drivers, and bank customer satisfaction.

Publications per year

2006–2007

2

Publications

2

A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics

Bruce Cooil, Timothy L. Keiningham, Michael Hsu · Journal of Marketing · 2006 · 533 citations

, , +16

A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics

Bruce Cooil, Timothy L. Keiningham, Lerzan Aksoy et al. · Journal of Marketing · 2007 · 275 citations

, , +16

1–2 of 2