Helen Bruce

Statistics

Publications

Citations

747

H-Index

Active since

1969

Affiliations

Lancaster University(Current)

University of Manchester

St. John's University

Fordham University

University of Surrey

Helen Bruce is an author at Lancaster University specializing in customer engagement, customer relationship management, and customer experience management.

ORCID

Publications per year

1969–2023

Publications

Customer experience driven business model innovation

Timothy L. Keiningham, Lerzan Aksoy, Helen Bruce et al. · Journal of Business Research · 2019 · 300 citations · Full text

Management, Innovation Management, Marketing +10

The interplay of customer experience and commitment

Timothy L. Keiningham, Joan Ball, Sabine Benoit et al. · Journal of Services Marketing · 2017 · 152 citations · Full text

Business, Marketing, Marketing Management +14

Resource integration, value creation and value destruction in collective consumption contexts

Helen Bruce, Hugh Wilson, Emma K. Macdonald · Journal of Business Research · 2019 · 79 citations · Full text

Social Sciences, Organizational Behavior, Consumer Behavior +11

Pentachlorophenol poisoning in a nursery for newborn infants. II. Epidemiologic and toxicologic studies

Robert W. Armstrong, Edward R. Eichner, Donald E. Klein et al. · The Journal of Pediatrics · 1969 · 70 citations

Pharmacy, Pediatrics, Toxicology +16

Markers of muscle ischemia, necrosis, and inflammation following uterine artery embolization in the treatment of symptomatic uterine fibroids

Nassera S. Banu, David Gaze, Helen Bruce et al. · American Journal of Obstetrics and Gynecology · 2007 · 37 citations

Veterinary Medicine, Gynecology, Surgery +13

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