Concepedia

Joan Ball

JB

7

Publications

380

Citations

7

H-Index

2015

Active since

Affiliations

St. John's University(Current)

University of Cambridge

Fordham University

Joan Ball is an author at St. John's University specializing in management, marketing, and customer satisfaction.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionBusinessService QualityBrand ManagementMarketing InsightsConsumer Engagement

Publications per year

2015–2023

7

Publications

7

The interplay of customer experience and commitment

Timothy L. Keiningham, Joan Ball, Sabine Benoit et al. · Journal of Services Marketing · 2017 · 150 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +20

More than a feeling? Toward a theory of customer delight

A. Parasuraman, Joan Ball, Lerzan Aksoy et al. · Journal of service management · 2020 · 74 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +20

Delight and the grateful customer: beyond joy and surprise

Joan Ball, Donald C. Barnes · Journal of Service Theory and Practice · 2017 · 63 citations

Customer Experience, Customer Satisfaction, Grateful Customer +16

Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa: Tech-native vs non-native generations

Ali B. Mahmoud, Joan Ball, Dan Rubin et al. · Journal of Marketing Communications · 2021 · 31 citations · Full text

Postdigital Learning for a Changing Higher Education

Joan Ball, Maggi Savin‐Baden · Postdigital Science and Education · 2022 · 31 citations · Full text

Teacher Education, Transitional Learning Spaces, Teaching +9

Rows per page

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