Emma K. Macdonald - Concepedia

Concepedia

Author

Emma K. Macdonald

Cranfield University ORCID

Also Known As

E.K. Macdonald, Emma E. Macdonald, Emma K Macdonald, Emma K. MacDonald, Emma K. Macdonald, Emma MacDonald, Emma Macdonald, Macdonald, Emma

82

Publications

2.9K

Citations

21

H-Index

73

Concepts

All Affiliations

Cranfield University University of South Australia University of Warwick University of Newcastle Australia UNSW Sydney

EK

About

Emma K. Macdonald is an author at Cranfield University specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	9	9	1.4K
2	Business	7	7	1.5K
3	Arts	2	2	98
4	Engineering	2	2	73
5	Health Sciences	1	1	23

Emma K. Macdonald

×

26

Publications

2.9K

Citations

20

H-Index

	Year	Citations
Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication Emma K. Macdonald, Byron Sharp Journal of Business Research MarketingConsumer Decision MakingConsumer StudyBrand Awareness EffectsManagement	2000	626
The Impact of Different Touchpoints on Brand Consideration Shane Baxendale, Emma K. Macdonald, Hugh Wilson Journal of Retailing	2015	365
How Business Customers Judge Solutions: Solution Quality and Value in Use Emma K. Macdonald, Michael Kleinaltenkamp, Hugh Wilson Journal of Marketing Customer ExperienceCustomer SatisfactionValue TheoryConsumer ResearchBrand Strategy	2016	361
Harnessing Difference: A Capability‐Based Framework for Stakeholder Engagement in Environmental Innovation Rosina Watson, Hugh Wilson, Palie Smart, Journal of Product Innovation Management	2017	350
Assessing value-in-use: A conceptual framework and exploratory study Emma K. Macdonald, Hugh Wilson, Veronica Martinez, Industrial Marketing Management Customer SatisfactionValue TheoryUser ExperienceBusinessValue Creation	2011	283
Management Perceptions of the Importance of Brand Awareness as an Indication of Advertising Effectiveness Emma K. Macdonald, Byron Sharp	2003	143
Consumer savvy: conceptualisation and measurement Emma K. Macdonald, Mark Uncles Journal of Marketing Management	2007	90
Resource integration, value creation and value destruction in collective consumption contexts Helen Bruce, Hugh Wilson, Emma K. Macdonald, Journal of Business Research Customer SatisfactionDigital MarketingConsumer StudyConsumer ResearchResource Integration	2019	74
Exploring the link between cause‐related marketing and brand building Michael Jay Polonsky, Emma K. Macdonald International Journal of Nonprofit and Voluntary Sector Marketing Brand StrategyManagementMarketing CommunicationCrm ProgrammesBrand Building	2000	69
The Score Is Not the Music: Integrating Experience and Practice Perspectives on Value Co-Creation in Collective Consumption Contexts Carol Kelleher, Hugh Wilson, Emma K. Macdonald, Journal of Service Research Consumer ResearchRole RigidityPractice PerspectivesSustainable Value CreationPopular Culture	2019	61

Page 1