Emma K. Macdonald

Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication

Emma K. Macdonald, Byron Sharp · Journal of Business Research · 2000 · 626 citations

Marketing, Consumer Decision Making, Consumer Study +9

The Impact of Different Touchpoints on Brand Consideration

Shane Baxendale, Emma K. Macdonald, Hugh Wilson · Journal of Retailing · 2015 · 365 citations · Full text

How Business Customers Judge Solutions: Solution Quality and Value in Use

Emma K. Macdonald, Michael Kleinaltenkamp, Hugh Wilson · Journal of Marketing · 2016 · 361 citations

Customer Experience, Customer Satisfaction, Value Theory +19

Harnessing Difference: A Capability‐Based Framework for Stakeholder Engagement in Environmental Innovation

Rosina Watson, Hugh Wilson, Palie Smart et al. · Journal of Product Innovation Management · 2017 · 350 citations · Full text

Assessing value-in-use: A conceptual framework and exploratory study

Emma K. Macdonald, Hugh Wilson, Veronica Martinez et al. · Industrial Marketing Management · 2011 · 283 citations

Customer Satisfaction, Value Theory, User Experience +5