Concepedia

Tor W. Andreassen

TW

47

Publications

7.8K

Citations

33

H-Index

1994

Active since

Affiliations

BI Norwegian Business School(Current)

Norwegian School of Economics

Vanderbilt University

Hasselt University

Koç University

Tor W. Andreassen is an author at BI Norwegian Business School specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessCustomer SatisfactionConsumer ResearchConsumer BehaviorService QualityMarketing InsightsHospitality MarketingBrand Management

Publications per year

1994–2024

47

Publications

47

Customer loyalty and complex services

Tor W. Andreassen, Bodil Lindestad · International Journal of Service Industry Management · 1998 · 1.3K citations

Customer Experience, Customer Satisfaction, Service Quality +14

The evolution and future of national customer satisfaction index models

Michael D. Johnson, Anders Gustafsson, Tor W. Andreassen et al. · Journal of Economic Psychology · 2001 · 1.1K citations

Customer Profitability, Customer Satisfaction, Service Quality +8

“Service Encounter 2.0”: An investigation into the roles of technology, employees and customers

Bart Larivière, David E. Bowen, Tor W. Andreassen et al. · Journal of Business Research · 2017 · 703 citations · Full text

Customer Satisfaction, Service Research, Service Study +11

Antecedents to satisfaction with service recovery

Tor W. Andreassen · European Journal of Marketing · 2000 · 484 citations

Customer Satisfaction, Quality Of Life, Affect‐balance Theory +13

The value of different customer satisfaction and loyalty metrics in predicting customer retention, recommendation, and share‐of‐wallet

Timothy L. Keiningham, Bruce Cooil, Lerzan Aksoy et al. · Managing Service Quality · 2007 · 402 citations

Customer Experience, Customer Satisfaction, Digital Marketing +19

Rows per page

1–5 of 47