Anders Gustafsson

Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah et al. · International Journal of Information Management · 2022 · 2.6K citations · Full text

Computing, Visualization, Digital Transformation +15

The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention

Anders Gustafsson, Michael D. Johnson, Inger Roos · Journal of Marketing · 2005 · 1.6K citations

Business, Marketing, Marketing Management +16

The evolution and future of national customer satisfaction index models

Michael D. Johnson, Anders Gustafsson, Tor W. Andreassen et al. · Journal of Economic Psychology · 2001 · 1.1K citations

Business, Marketing, Marketing Management +12

Investigating the emerging COVID-19 research trends in the field of business and management: A bibliometric analysis approach

Surabhi Verma, Anders Gustafsson · Journal of Business Research · 2020 · 1.1K citations · Full text

Management, Marketing Management, Organization Studies +11

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang et al. · Psychology and Marketing · 2022 · 829 citations · Full text

Business, Marketing, Marketing Management +15