Concepedia

Bas Donkers

BD

64

Publications

5.8K

Citations

38

H-Index

1999

Active since

Affiliations

Erasmus University Rotterdam(Current)

Erasmus MC

EuroQol Research Foundation

Monash University

University of Alberta

Bas Donkers is an author at Erasmus University Rotterdam specializing in management, business, and marketing.

ORCID

Top concepts

Publications per year

1999–2025

64

Publications

64

Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value

V. Kumar, Lerzan Aksoy, Bas Donkers et al. · Journal of Service Research · 2010 · 1.3K citations · Full text

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Estimating Risk Attitudes using Lotteries: A Large Sample Approach

Bas Donkers, Bertrand Melenberg, Arthur van Soest · Journal of Risk and Uncertainty · 2001 · 424 citations

The effect of acquisition channels on customer loyalty and cross-buying

Peter C. Verhoef, Bas Donkers · Journal of Interactive Marketing · 2005 · 228 citations

Predicting customer potential value an application in the insurance industry

Peter C. Verhoef, Bas Donkers · Decision Support Systems · 2001 · 227 citations

, , +11

Labeled versus Unlabeled Discrete Choice Experiments in Health Economics: An Application to Colorectal Cancer Screening

Esther W. de Bekker‐Grob, Lieke Hol, Bas Donkers et al. · Value in Health · 2009 · 211 citations · Full text

, , +12

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