Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

Abstract

Journal Article Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement Get access Richard E. Petty, Richard E. Petty Search for other works by this author on: Oxford Academic PubMed Google Scholar John T. Cacioppo, John T. Cacioppo Search for other works by this author on: Oxford Academic PubMed Google Scholar David Schumann David Schumann Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 2, September 1983, Pages 135–146, https://doi.org/10.1086/208954 Published: 01 September 1983 Article history Received: 01 March 1982 Revision received: 01 April 1983 Published: 01 September 1983