Richard E. Petty

The need for cognition.

John T. Cacioppo, Richard E. Petty · Journal of Personality and Social Psychology · 1982 · 5.1K citations

Social Sciences, Psychology, Social Psychology +9

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

Richard E. Petty, John T. Cacioppo, David W. Schumann · Journal of Consumer Research · 1983 · 4.6K citations

Business, Marketing, Marketing Management +14

The Efficient Assessment of Need for Cognition

John T. Cacioppo, Richard E. Petty, Chuan Feng Kao · Journal of Personality Assessment · 1984 · 3K citations

Education, Educational Assessment, Psychology +8

Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition.

John T. Cacioppo, Richard E. Petty, Jeffrey A. Feinstein et al. · Psychological Bulletin · 1996 · 2.4K citations

Social Sciences, Behavioral Sciences, Psychology +12

Mediation Analysis in Social Psychology: Current Practices and New Recommendations

Derek D. Rucker, Kristopher J. Preacher, Zakary L. Tormala et al. · Social and Personality Psychology Compass · 2011 · 2.4K citations

Social Sciences, Psychology, Social Psychology +12