Concepedia

Roobina Ohanian

RO

Statistics

Publications

5

Citations

5.2K

H-Index

5

Active since

1990

Affiliations

Emory University(Current)

Roobina Ohanian is an author at Emory University specializing in marketing, consumer behavior, and business.

Publications per year

1990–2011

5

Publications

5

Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness

Roobina Ohanian · Journal of Advertising · 1990 · 3.8K citations

Social Sciences, Marketing, Social Psychology +12

The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase

Roobina Ohanian · Journal of Advertising Research · 1991 · 1.3K citations

Business, Marketing, Marketing Management +12

Source Credibility, Legal Liability, and the Law of Endorsements

Consuelo Lauda Kertz, Roobina Ohanian · Journal of Public Policy & Marketing · 1992 · 53 citations

Law, Marketing, Marketing Management +17

Consumers Shopping Effort And Evaluation Of Store Image Attributes: The Roles Of Purchasing Involvement And Recreational Shopping Interest

Roobina Ohanian, Armen Tashchian · Journal of Applied Business Research (JABR) · 2011 · 52 citations · Full text

Business, Marketing, Consumer Behavior +9

Recent Trends in the Law of Endorsement Advertising: Infomercials, Celebrity Endorsers and Nontraditional Defendants in Deceptive Advertising Cases

Consuelo Lauda Kertz, Roobina Ohanian · Hofstra law review · 1991 · 10 citations · Full text

Law, Business Law, Commercial Law +17

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