The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase

Marketing Research: Methodological Foundations

Carl E. Ferguson, Amin El-Dirghami, Gilbert A. Churchill · Journal of Marketing Research · 1977 · 4.4K citations

Business, Marketing, Marketing Management +9

LISREL 7 : a guide to the program and applications

Karl G. Jöreskog, Dag Sörbom · Medical Entomology and Zoology · 1989 · 3.9K citations

Computing, Computer Science, Programming Languages +5

What is beautiful is good.

Karen K. Dion, Ellen Berscheid, Elaine Walster · Journal of Personality and Social Psychology · 1972 · 3.8K citations

Humanities, Art History, Aesthetics +7

Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness

Roobina Ohanian · Journal of Advertising · 1990 · 3.8K citations

Social Sciences, Marketing, Social Psychology +12

Aptitudes and Instructional Methods: A Handbook for Research on Interactions

Douglas B. McLeod, Lee J. Cronbach, Richard E. Snow · Journal for Research in Mathematics Education · 1978 · 1.5K citations

Education, Educational Psychology, Instruction +12