Publication | Closed Access
The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase
1.2K
Citations
16
References
1991
Year
MarketingCustomer SatisfactionConsumers ’ IntentionPersonal BrandingManagementConsumer ResearchMarketing CommunicationConsumer BehaviorBrand AwarenessCommunicationAdvertisingConsumer Attitude
| Year | Citations | |
|---|---|---|
Page 1
Page 1