Concepedia

Brand Image Attributes

Brand Image Attributes is a construct in marketing theory that denotes the specific perceptual qualities and symbolic associations consumers attribute to a brand, distinguishing it from related constructs by focusing on the evaluative dimensions that shape brand perception within consumer cognition.

793

Publications

55.6K

Citations

1.8K

Authors

785

Institutions

Publications per year

2017–2026

391

Parents

Publications

793

An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior

Aradhna Krishna · Journal of Consumer Psychology · 2011 · 1.5K citations · Full text

, , +17

The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase

Roobina Ohanian · Journal of Advertising Research · 1991 · 1.3K citations

, , +12

The measurement and dimensionality of brand associations

George S. Low, Charles W. Lamb · Journal of Product & Brand Management · 2000 · 1K citations

, , +11

The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective

Anca E. Cretu, Roderick J. Brodie · Industrial Marketing Management · 2005 · 888 citations

, , +17

Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions

Jin‐Soo Lee, Li-Tzang Hsu, Heesup Han et al. · Journal of Sustainable Tourism · 2010 · 820 citations

, , +15

1–5 of 793

Authors

1.8K

  1. SF
    Sharifah Faridah Syed Alwi

    Brunel University of London, United Kingdom

    8 publications · 538 citations

    8

    h-index

  2. SD
    Sara Dolničar

    The University of Queensland, Australia

    5 publications · 122 citations

    5

    h-index

  3. JR
    Jenni Romaniuk

    University of South Australia, Australia

    4 publications · 135 citations

    4

    h-index

  4. JD
    Janaína de Moura Engracia Giraldi

    Universidade de São Paulo, Brazil

    4 publications · 57 citations

    4

    h-index

  5. FG
    Francisco Guzmán

    University of North Texas, United States

    4 publications · 375 citations

    4

    h-index

1–5 of 1.8K

Institutions

785

  1. Tarumanagara University

    Jakarta, Indonesia

    9 h-index

    15 publications

    326 citations

  2. State University of Jakarta

    Jakarta, Indonesia

    9 h-index

    24 publications

    507 citations

  3. Udayana University

    Denpasar, Indonesia

    8 h-index

    15 publications

    303 citations

  4. Griffith University

    Brisbane, Australia

    8 h-index

    13 publications

    1.9K citations

  5. University of Malaya

    Kuala Lumpur, Malaysia

    7 h-index

    8 publications

    445 citations

  6. Brunel University of London

    London, United Kingdom

    7 h-index

    9 publications

    494 citations

  7. University of North Texas

    Denton, United States

    7 h-index

    9 publications

    704 citations

  8. Mercu Buana University

    Jakarta, Indonesia

    6 h-index

    11 publications

    474 citations

1–8 of 785

Venues

  1. Journal of Product & Brand Management

    28 publications · 4.8K citations

    22

    h-index

  2. Journal of Retailing and Consumer Services

    16 publications · 2.1K citations

    16

    h-index

  3. European Journal of Marketing

    EJM · 17 publications · 1.4K citations

    15

    h-index

  4. Journal of Marketing Research

    14 publications · 1.8K citations

    14

    h-index

  5. Psychology and Marketing

    13 publications · 1.4K citations

    13

    h-index

1–5