Li-Tzang Hsu

Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities

Heesup Han, Li-Tzang Hsu, Chwen Sheu · Tourism Management · 2009 · 1.9K citations

Management, Hospitality Management, Tourism Management +12

Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions

Jin‐Soo Lee, Li-Tzang Hsu, Heesup Han et al. · Journal of Sustainable Tourism · 2010 · 820 citations

Business, Hospitality Management, Marketing +15

Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers’ eco-friendly decision-making process

Heesup Han, Li-Tzang Hsu, Jin‐Soo Lee · International Journal of Hospitality Management · 2009 · 762 citations

Management, Hospitality Management, Marketing +11

Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions

Heesup Han, Li-Tzang Hsu, Jin‐Soo Lee et al. · International Journal of Hospitality Management · 2010 · 610 citations

Management, Environmental Management, Marketing +9

Effects of restaurant franchising: Does an optimal franchise proportion exist?

Li-Tzang Hsu, SooCheong Jang · International Journal of Hospitality Management · 2008 · 122 citations

Social Sciences, Business Economics, Economics +9