Publication | Closed Access

Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers’ eco-friendly decision-making process

Decision-making ProcessBehavioral SciencesGreen MarketingConsumer Decision MakingHotel CustomersEnvironmental BehaviorHospitality MarketingConsumer ResearchManagementBusinessConsumer BehaviorTourismPro-environmental BehaviorGreen Decision-makingMarketingHospitality IndustryOverall ImageHospitality Management