Concepedia

Author

Anca E. Cretu

University of Auckland

Also Known As

Anca E. Cretu

2

Publications

905

Citations

2

H-Index

11

Concepts

All Affiliations

University of Auckland
AE

About

Anca E. Cretu is an author at University of Auckland specializing in brand strategy, business, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

881

2

Management

1

1

881

3

Marketing

1

1

881

4

Brand Development

1

1

881

5

Brand Management

1

1

881

Anca E. Cretu

×

1

Publications

881

Citations

1

H-Index

YearCitations

Page 1