Industrial Marketing Management · 2005 · 888 citations · 88 references
BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategyStrategic MarketingBrand AssociationsBrand EquityBrand ImageBrand StrategyCorporate BrandingReputationBrand Image AttributesBrand Image DimensionsBrand Image EffectsBrand Image PerceptionCorporate Brand ReputationCorporate Reputation EffectsMarketing For Small FirmsPerceived Brand Value
88
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.4K citations
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations