Concepedia

Perceived Brand Value

Perceived Brand Value is a consumer-based brand equity construct that represents the subjective assessment of the net utility derived from a brand, distinguishing it by emphasizing the customer’s personal evaluation of the brand’s worth relative to alternatives.

408

Publications

30.4K

Citations

983

Authors

573

Institutions

Publications per year

2017–2026

179

Parents

Publications

408

The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust

Yu‐Shan Chen · Journal of Business Ethics · 2009 · 1.6K citations

, , +17

Brand Credibility, Brand Consideration, and Choice

Tülin Erdem, Joffre Swait́ · Journal of Consumer Research · 2004 · 1.3K citations

, , +13

How perceived brand globalness creates brand value

Jan‐Benedict E.M. Steenkamp, Rajeev Batra, Dana L. Alden · Journal of International Business Studies · 2002 · 1K citations

, , +14

The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective

Anca E. Cretu, Roderick J. Brodie · Industrial Marketing Management · 2005 · 888 citations

, , +17

Brand Values and Capital Market Valuation

Mary E. Barth, Michael B. Clement, George Foster et al. · Review of Accounting Studies · 1998 · 535 citations

, , +13

1–5 of 408

Authors

983

  1. RD
    Randle D. Raggio

    University of Richmond, United States

    4 publications · 309 citations

    4

    h-index

  2. JA
    Jiseon Ahn

    Taylor's University, Malaysia

    4 publications · 492 citations

    4

    h-index

  3. SJ
    Stuart J. Barnes

    King's College London, United Kingdom

    4 publications · 180 citations

    4

    h-index

  4. RP
    Robert P. Leone

    The University of Texas at Austin, United States

    4 publications · 309 citations

    4

    h-index

  5. JM
    Jan Mattsson

    Roskilde University, Denmark

    4 publications · 180 citations

    4

    h-index

1–5 of 983

Institutions

573

  1. Griffith University

    Brisbane, Australia

    6 h-index

    11 publications

    671 citations

  2. Universitat de València

    Valencia, Spain

    6 h-index

    12 publications

    731 citations

  3. University of Washington

    Seattle, United States

    6 h-index

    7 publications

    685 citations

  4. University of Žilina

    Žilina, Slovakia

    5 h-index

    9 publications

    203 citations

  5. University of North Texas

    Denton, United States

    5 h-index

    9 publications

    572 citations

  6. Seoul National University

    Seoul, South Korea

    5 h-index

    14 publications

    363 citations

  7. Jinan University

    Guangzhou, China

    4 h-index

    5 publications

    140 citations

  8. The University of Queensland

    Brisbane, Australia

    4 h-index

    4 publications

    217 citations

1–8 of 573

Venues

  1. Journal of Brand Management

    28 publications · 2K citations

    19

    h-index

  2. Journal of Business Research

    JBR · 20 publications · 2K citations

    18

    h-index

  3. Journal of Product & Brand Management

    16 publications · 1.1K citations

    14

    h-index

  4. Sustainability

    14 publications · 469 citations

    12

    h-index

  5. Journal of Retailing and Consumer Services

    11 publications · 1.3K citations

    11

    h-index

1–5