Publication | Closed Access
The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust
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Citations
61
References
2009
Year
MarketingGreen MarketingManagementConsumer ResearchBrand DevelopmentBusinessGreen TrustGreen InnovationCorporate Social ResponsibilityBrand AwarenessGreen Brand ImageBrand EquityBrand ManagementGreen Satisfaction
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