Statistics
Publications
72
Citations
15.6K
H-Index
46
Active since
1986
Joffre Swait́ is an author at University of Alberta specializing in business, discrete choice models, and choice modeling.
Publications per year
1986–2023
72
72
Brand Equity as a Signaling Phenomenon
Tülin Erdem, Joffre Swait́ · Journal of Consumer Psychology · 1998 · 1.9K citations
Brand Credibility, Brand Consideration, and Choice
Tülin Erdem, Joffre Swait́ · Journal of Consumer Research · 2004 · 1.3K citations
Brands as Signals: A Cross-Country Validation Study
Tülin Erdem, Joffre Swait́, Ana Valenzuela · Journal of Marketing · 2005 · 618 citations
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