Brand Equity as a Signaling Phenomenon

Structural Equations with Latent Variables.

Clifford C. Clogg, Kenneth A. Bollen · Contemporary Sociology A Journal of Reviews · 1991 · 17.6K citations

Social Sciences, Behavioral Sciences, Psychology +14

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

Business, Marketing, Marketing Management +14

A New Approach to Consumer Theory

Kelvin Lancaster · Journal of Political Economy · 1966 · 8.2K citations

Business, Economics, Marketing +14

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 7.8K citations

Business, Marketing, Marketing Management +14

The Role of Market Forces in Assuring Contractual Performance

Benjamin Klein, Keith B. Leffler · Journal of Political Economy · 1981 · 3.7K citations

Business, Business Economics, Contract Law +15