Concepedia

Sharifah Faridah Syed Alwi

SF

Statistics

Publications

31

Citations

1.7K

H-Index

22

Active since

2006

Affiliations

Brunel University of London(Current)

University of Malaya

Middlesex University

East China University of Science and Technology

University of Manchester

Sharifah Faridah Syed Alwi is an author at Brunel University of London specializing in marketing, business, and marketing management.

Publications per year

2006–2024

31

Publications

31

Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?

Sharifah Faridah Syed Alwi, Philip J. Kitchen · Journal of Business Research · 2014 · 157 citations · Full text

Business, Marketing, Marketing Management +17

Cognitive, affective attributes and conative, behavioural responses in retail corporate branding

Rui Vinhas da Silva, Sharifah Faridah Syed Alwi · Journal of Product & Brand Management · 2006 · 154 citations

Business, Marketing, Marketing Management +13

Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh

Mujahid Mohiuddin Babu, Bidit Lal Dey, Mizan Rahman et al. · Industrial Marketing Management · 2020 · 144 citations · Full text

Management, Strategic Management, Strategy +15

Service customer orientation and social sustainability: The case of small medium enterprises

Corrinne Mei Jyin Lee, Norbani Che‐Ha, Sharifah Faridah Syed Alwi · Journal of Business Research · 2020 · 122 citations · Full text

Business, Marketing, Marketing Management +12

Online corporate brand image, satisfaction and loyalty

Rui Vinhas da Silva, Sharifah Faridah Syed Alwi · Journal of Brand Management · 2007 · 112 citations

Business, Marketing, Marketing Management +12

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