22
Publications
1.1K
Citations
17
H-Index
2008
Active since
Mujahid Mohiuddin Babu is an author at Coventry University specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingBrand ManagementConsumer ResearchConsumer BehaviorCustomer SatisfactionConsumer Decision MakingTechnologyValue Theory
Publications per year
2008–2024
22
22
Mujahid Mohiuddin Babu, Bidit Lal Dey, Mizan Rahman et al. · Industrial Marketing Management · 2020 · 140 citations · Full text
Innovation, Management, Business +13
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