Concepedia
Statistics
Publications
21
Citations
1.6K
H-Index
19
Active since
2001
Affiliations
Iscte – Instituto Universitário de Lisboa(Current)
University of Manchester
Manchester School of Architecture
University of Malaya
University of Bath
Rui Vinhas da Silva is an author at Iscte – Instituto Universitário de Lisboa specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingConsumer ResearchCustomer SatisfactionBrand EquityBrand StrategyBrand AwarenessConsumer BehaviorBrand Management
Publications per year
2001–2023
A Corporate Character Scale to Assess Employee and Customer Views of Organization Reputation
Gary Davies, Rosa Chun, Rui Vinhas da Silva et al. · Corporate Reputation Review · 2004 · 332 citations
Customer Satisfaction, Organisational Structure Evaluation, Corporate Character Scale +12
Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research
Nebojsa S. Davcik, Rui Vinhas da Silva, Joe F. Hair · Journal of Product & Brand Management · 2015 · 193 citations
Customer Satisfaction, Consumer Research, Brand Strategy +19
Image, satisfaction, destination and product post-visit behaviours: How do they relate in emerging destinations?
Catarina Marques, Rui Vinhas da Silva, Stanislava Antova · Tourism Management · 2021 · 156 citations · Full text
Product Post-visit Behaviours, Customer Satisfaction, Culture +10
Cognitive, affective attributes and conative, behavioural responses in retail corporate branding
Rui Vinhas da Silva, Sharifah Faridah Syed Alwi · Journal of Product & Brand Management · 2006 · 153 citations
Customer Satisfaction, Digital Marketing, Brand Strategy +21
Online corporate brand image, satisfaction and loyalty
Rui Vinhas da Silva, Sharifah Faridah Syed Alwi · Journal of Brand Management · 2007 · 111 citations
Marketing, Customer Satisfaction, Digital Marketing +7
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