Gary Davies

Nation branding: Concepts, issues, practice

Gary Davies · Journal of Brand Management · 2009 · 516 citations

Business, Marketing, Marketing Management +11

The Personification Metaphor as a Measurement Approach for Corporate Reputation

Gary Davies, Rosa Chun, R V da Silva et al. · Corporate Reputation Review · 2001 · 343 citations

Social Sciences, Marketing, Marketing Management +13

A Corporate Character Scale to Assess Employee and Customer Views of Organization Reputation

Gary Davies, Rosa Chun, Rui Vinhas da Silva et al. · Corporate Reputation Review · 2004 · 337 citations

Management, Organization Studies, Organizational Behavior +13

Employer branding and its influence on managers

Gary Davies · European Journal of Marketing · 2008 · 265 citations

Business, Marketing, Organizational Behavior +17

Gaps Between the Internal and External Perceptions of the Corporate Brand

Gary Davies, Rosa Chun · Corporate Reputation Review · 2002 · 249 citations

Business, Marketing, Marketing Management +16