Rosa Chun

Corporate reputation: Meaning and measurement

Rosa Chun · International Journal of Management Reviews · 2005 · 816 citations

Customer Satisfaction, Firm Performance, Corporate Reputation +18

The Personification Metaphor as a Measurement Approach for Corporate Reputation

Gary Davies, Rosa Chun, R V da Silva et al. · Corporate Reputation Review · 2001 · 339 citations

Organizational Communication, Personal Branding, Reputation Management +9

A Corporate Character Scale to Assess Employee and Customer Views of Organization Reputation

Gary Davies, Rosa Chun, Rui Vinhas da Silva et al. · Corporate Reputation Review · 2004 · 332 citations

Customer Satisfaction, Organisational Structure Evaluation, Corporate Character Scale +12

Gaps Between the Internal and External Perceptions of the Corporate Brand

Gary Davies, Rosa Chun · Corporate Reputation Review · 2002 · 247 citations

Brand Perception, Brand Equity, Gaps Between +10

Ethical Character and Virtue of Organizations: An Empirical Assessment and Strategic Implications

Rosa Chun · Journal of Business Ethics · 2005 · 225 citations

Strategic Implications, Management, Business +7