A Corporate Character Scale to Assess Employee and Customer Views of Organization Reputation

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

Business, Marketing, Marketing Management +2

Review of Psychometric theory (2nd ed.).

Rosedith Sitgreaves · Contemporary Psychology · 1979 · 11.5K citations

Social Sciences, Educational Measurement, Psychology +12

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 4.7K citations

Business, Marketing, Psychology +17

The Antecedents and Consequences of Customer Satisfaction for Firms

Eugene W. Anderson, Mary W. Sullivan · Marketing Science · 1993 · 4.6K citations

Business, Marketing, Marketing Management +13