Nebojsa S. Davcik

Managing uncertainty during a global pandemic: An international business perspective

Piyush Sharma, Tak Yan Leung, Russel Kingshott et al. · Journal of Business Research · 2020 · 446 citations · Full text

Management, International Business, International Management +14

Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research

Nebojsa S. Davcik, Rui Vinhas da Silva, Joe F. Hair · Journal of Product & Brand Management · 2015 · 198 citations · Full text

Business, Marketing, Marketing Management +10

The use and misuse of structural equation modeling in management research

Nebojsa S. Davcik · Journal of Advances in Management Research · 2014 · 182 citations

Business, Organization Studies, Building Information Modeling +10

Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance

Piyush Sharma, Nebojsa S. Davcik, Kishore Gopalakrishna Pillai · Journal of Business Research · 2016 · 126 citations · Full text

Management, Marketing, Marketing Management +13

Impact of product differentiation, marketing investments and brand equity on pricing strategies

Nebojsa S. Davcik, Piyush Sharma · European Journal of Marketing · 2015 · 109 citations · Full text

Business, Marketing, Marketing Management +11