Concepedia

Kishore Gopalakrishna Pillai

KG

25

Publications

1.5K

Citations

20

H-Index

2003

Active since

Affiliations

University of Leeds(Current)

Florida State University

Amrita Vishwa Vidyapeetham

University of Bradford

Aston University

Kishore Gopalakrishna Pillai is an author at University of Leeds specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchConsumer BehaviorBusiness StrategyStrategic ManagementAdvertisingConsumer Decision MakingBehavioral Decision Making

Publications per year

2003–2021

25

Publications

25

Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant

Heiner Evanschitzky, Gopalkrishnan R. Iyer, Kishore Gopalakrishna Pillai et al. · Journal of Product Innovation Management · 2014 · 146 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Uncertainty +25

Seeing brands as humans: Development and validation of a brand anthropomorphism scale

Artyom Golossenko, Kishore Gopalakrishna Pillai, Lukman Aroean · International Journal of Research in Marketing · 2020 · 145 citations

Brand Perception, Culture, Advertising +11

Theorizing the dark side of business-to-business relationships in the era of AI, big data, and blockchain

David Gligor, Kishore Gopalakrishna Pillai, İsmail Gölgeci̇ · Journal of Business Research · 2021 · 132 citations

Blockchain, Fintech, Dark Side +12

Mature relationships: Why does relational orientation turn into transaction orientation?

Kishore Gopalakrishna Pillai, Arun Sharma · Industrial Marketing Management · 2003 · 128 citations

Mature Relationships, Relationship Marketing, Intimate Relationship +11

Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future

Charles F. Hofacker, İsmail Gölgeci̇, Kishore Gopalakrishna Pillai et al. · European Journal of Marketing · 2020 · 125 citations

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