Gopalkrishnan R. Iyer

The relative strength of affective commitment in securing loyalty in service relationships

Heiner Evanschitzky, Gopalkrishnan R. Iyer, Joerg Niessing et al. · Journal of Business Research · 2006 · 496 citations

Business, Marketing, Psychology +11

Internet retailing: enablers, limiters and market consequences

Dhruv Grewal, Gopalkrishnan R. Iyer, Michael Lévy · Journal of Business Research · 2002 · 432 citations

Business, Marketing, Retail Management +14

Sustainability and business-to-business marketing: A framework and implications

Arun Sharma, Gopalkrishnan R. Iyer, Anuj Mehrotra et al. · Industrial Marketing Management · 2009 · 343 citations

Business, Marketing, Marketing Management +12

Resource-constrained product development: Implications for green marketing and green supply chains

Arun Sharma, Gopalkrishnan R. Iyer · Industrial Marketing Management · 2012 · 280 citations · Full text

Management, Marketing, Supply Chain Management +16

The Internet and the price–value–loyalty chain

Dhruv Grewal, Gopalkrishnan R. Iyer, R. Krishnan et al. · Journal of Business Research · 2003 · 233 citations

Business, Marketing, Marketing Management +10