Janaína de Moura Engracia Giraldi

Author

Also Known As

Dra Janaina de Moura Engracia Giraldi, GIRALDI, Janaina de Moura Engracia, Giraldi, Janaina De Moura Engracia, Giraldi, Janaina de Moura Engracia, J. Giraldi, J.M.E. Giraldi, JANAINA DE MOURA ENGRACIA GIRALDI, Janaina De Moura Engracia Giraldi, Janaina Giraldi, Janaina Moura Engracia Giraldi

222

Publications

1.8K

Citations

H-Index

161

Concepts

All Affiliations

Universidade de São Paulo Universidade de Ribeirão Preto Universidade Positivo University of Staffordshire

About

Janaína de Moura Engracia Giraldi is an author at Universidade de São Paulo specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	14	21	595
2	Arts	5	5	131
3	Engineering	3	3	58
4	Health Sciences	3	3	70
5	Education	2	2	39

Janaína de Moura Engracia Giraldi

Publications

1.1K

Citations

H-Index

Page 1

	Year	Citations
Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies Renê de Oliveira Joaquim dos Santos, Jorge Henrique Caldeira de Oliveira, Jessica Bonaretto Rocha, International Journal of Psychological Studies MarketingBehavioral SciencesBehavioral Decision MakingInteractive MarketingEye Tracking	2015	131
Destination advertisement semiotic signs: Analysing tourists' visual attention and perceived ad effectiveness Marina Lourenç�ão, Janaína de Moura Engracia Giraldi, Jorge Henrique Caldeira de Oliveira Annals of Tourism Research MarketingDestination MarketingVisual AttentionInteractive MarketingTargeted Advertising	2020	70
Shared brands and sustainable competitive advantage in the Brazilian wine sector Virgínia Aparecida Castro, Janaína de Moura Engracia Giraldi International Journal of Wine Business Research Brazilian Wine SectorInternational MarketingVrio FrameworkBrand StrategyConsumer Research	2018	45
Advertising in streaming video: An integrative literature review and research agenda João Lucas Hana Frade, Jorge Henrique Caldeira de Oliveira, Janaína de Moura Engracia Giraldi Telecommunications Policy Research AgendaEntertainment MarketingAdvertisingInteractive MarketingTargeted Advertising	2021	40
What Is Neuromarketing? A Proposal for a Broader and More Accurate Definition Jorge Henrique Caldeira de Oliveira, Janaína de Moura Engracia Giraldi Global business and management research MarketingEconomicsBehavioral Decision MakingMarket MechanismMore Accurate Definition	2017	37
Reciprocal effect of tourist destinations on the strength of national tourism brands Glauber Eduardo de Oliveira Santos, Janaína de Moura Engracia Giraldi Tourism Management Customer SatisfactionTourist DestinationsTourism ManagementDestination MarketingTourist Experience	2017	36
Personal values and the ‘country‐of‐origin effect’: the moderating role of consumers' demographics Janaína de Moura Engracia Giraldi, Ana Akemi Ikeda International Journal of Consumer Studies Consumer UncertaintyInternational MarketingConsumer StudyValue TheoryConsumer Research	2009	35
Brazil’s image as a social representation process Janaína de Moura Engracia Giraldi, Iara de Moura Engracia Giraldi, Alessandro Antonio Scaduto AFRICAN JOURNAL OF BUSINESS MANAGEMENT	2011	34
Gender differences: visual attention and attitude toward advertisements Juliana Cristina Boscolo, Jorge Henrique Caldeira de Oliveira, Vishwas Maheshwari, Marketing Intelligence & Planning Gendered PerceptionStructured QuestionnaireConsumer StudyTargeted AdvertisingConsumer Research	2020	33
Marketing communications via celebrity endorsement: an integrative review Patrícia Ianelli Rocha, Jorge Henrique Caldeira de Oliveira, Janaína de Moura Engracia Giraldi Benchmarking An International Journal Celebrity Endorsement LiteratureDocumentary AnalysisBibliometricsContemporary CulturePopular Culture	2019	30

Page 1