Janaína de Moura Engracia Giraldi

Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies

Renê de Oliveira Joaquim dos Santos, Jorge Henrique Caldeira de Oliveira, Jessica Bonaretto Rocha et al. · International Journal of Psychological Studies · 2015 · 131 citations · Full text

Marketing, Behavioral Sciences, Behavioral Decision Making +14

Destination advertisement semiotic signs: Analysing tourists' visual attention and perceived ad effectiveness

Marina Lourenç�ão, Janaína de Moura Engracia Giraldi, Jorge Henrique Caldeira de Oliveira · Annals of Tourism Research · 2020 · 70 citations

Marketing, Destination Marketing, Visual Attention +13

Shared brands and sustainable competitive advantage in the Brazilian wine sector

Virgínia Aparecida Castro, Janaína de Moura Engracia Giraldi · International Journal of Wine Business Research · 2018 · 45 citations · Full text

Brazilian Wine Sector, International Marketing, Vrio Framework +19

Advertising in streaming video: An integrative literature review and research agenda

João Lucas Hana Frade, Jorge Henrique Caldeira de Oliveira, Janaína de Moura Engracia Giraldi · Telecommunications Policy · 2021 · 40 citations

Research Agenda, Entertainment Marketing, Advertising +12

What Is Neuromarketing? A Proposal for a Broader and More Accurate Definition

Jorge Henrique Caldeira de Oliveira, Janaína de Moura Engracia Giraldi · Global business and management research · 2017 · 37 citations

Marketing, Economics, Behavioral Decision Making +8