1
Publications
131
Citations
1
H-Index
2015
Active since
Affiliations
Universidade Cruzeiro do Sul(Current)
Jessica Bonaretto Rocha is an author at Universidade Cruzeiro do Sul specializing in behavioral decision making, business, and interactive marketing.
Top concepts
BusinessMarketingManagementAdvertisingEye TrackingCommunicationConsumer BehaviorConsumer ResearchBehavioral ScienceInteractive Marketing
Publications per year
2015–2015
1
1
Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies
Renê de Oliveira Joaquim dos Santos, Jorge Henrique Caldeira de Oliveira, Jessica Bonaretto Rocha et al. · International Journal of Psychological Studies · 2015 · 131 citations · Full text
Marketing, Behavioral Sciences, Behavioral Decision Making +14
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